Warp
Industry
What we did
Warp had been successfully operating behind the scenes as a white label development house, known for reliability and technical capability. But as the business shifted its model to a more direct B2B consultancy it needed a brand that reflected its new ambition.
With a growing range of products and a move to engage directly with clients, Warp found itself in a rare position: an established company with almost no external brand presence. Our challenge was to change that. Our two goals were to build a clear, confident brand identity that would stand out in a crowded tech service market, and to create a design system flexible enough to scale with Warp’s growth. The brand needed to retain the trust and technical expertise that had made them a success, but also feel credible to CTOs and accessible to senior decision-makers outside of IT.
The result is an expressive and flexible identity system that reflects Warp’s evolution, with the creative direction built around the circular 'warp-hole' forms found in the 'a' and 'p' in the wordmark, as well as the distinctive full stop. This circle informs every part of the visual identity from the 3D imagery to the icon set and even the people photography.
Our design approach is designed to mirror Warp as a business, offering endless potential and a willingness to adapt to and explore new technical challenges for its customers.
Drawing from the logo
The perfect circles from the Warp logo serve as a foundational element in our design system and anchor the brand’s visual language. This influence culminates in Warp’s hero 3D symbols, which use motion and shape to represent the company’s various services. The circles provide continuity, while the 3D execution adds depth and personality, turning abstract concepts into instantly recognisable marks that remain rooted in the logo’s geometric DNA.
Drawing from the logo
The perfect circles from the Warp logo serve as a foundational element in our design system and anchor the brand’s visual language. This influence culminates in Warp’s hero 3D symbols, which use motion and shape to represent the company’s various services. The circles provide continuity, while the 3D execution adds depth and personality, turning abstract concepts into instantly recognisable marks that remain rooted in the logo’s geometric DNA.
Flexible and scalable
Our icon set for Warp draws directly from the brand’s visual DNA. The circular motif echoes the Warp wordmark and galaxy imagery, creating cohesion across the system. Built on a 48x48 grid, each icon is balanced and scalable, giving the brand the flexibility it needs across product, marketing and internal use.
Flexible and scalable
Our icon set for Warp draws directly from the brand’s visual DNA. The circular motif echoes the Warp wordmark and galaxy imagery, creating cohesion across the system. Built on a 48x48 grid, each icon is balanced and scalable, giving the brand the flexibility it needs across product, marketing and internal use.
Flexible and scalable
Our icon set for Warp draws directly from the brand’s visual DNA. The circular motif echoes the Warp wordmark and galaxy imagery, creating cohesion across the system. Built on a 48x48 grid, each icon is balanced and scalable, giving the brand the flexibility it needs across product, marketing and internal use.
Flexible and scalable
Our icon set for Warp draws directly from the brand’s visual DNA. The circular motif echoes the Warp wordmark and galaxy imagery, creating cohesion across the system. Built on a 48x48 grid, each icon is balanced and scalable, giving the brand the flexibility it needs across product, marketing and internal use.
Infinite galaxies
We created a secondary ‘galaxy’ graphic element that played on Warp’s endless potential, using Blender’s geometry nodes to give us a fully procedural workflow. The result is a tool that lets Warp generate crisp, scalable 4K galaxy images with complete visual control, which can be used as either as a texture within the design system or as a standalone asset.
Infinite galaxies
We created a secondary ‘galaxy’ graphic element that played on Warp’s endless potential, using Blender’s geometry nodes to give us a fully procedural workflow. The result is a tool that lets Warp generate crisp, scalable 4K galaxy images with complete visual control, which can be used as either as a texture within the design system or as a standalone asset.
